Self Storage industry showdown ends in victory for Pink Storage's CEO

An unusual event took place before this year's Self Storage Association's UK annual conference, where industry experts and professionals put their reputations on the line and packed their dignity away at The Holiday Inn in Telford to participate in a live, on-stage game!

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Fictional business

Two teams went head-to-head, competing on stage to manage a fictional self storage business, with points awarded for performance, creativity, and know-how. Dubbed 'Survivor: The Self Storage Survival Game,' the event was co-organised by Stora and Cleveland Containers.

Contestants faced unexpected twists, sudden turns, and tricky dilemmas—all orchestrated by a roll of the dice and audience participation. What unfolded was a fast-paced, unpredictable, and often hilarious showcase of strategy under pressure.

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Educational edge

Scott Evans, CEO of Pink Self Storage, participated in the challenge along with his teammates, encountering hurdles including security breaches, tech failures, and on-site fires, testing every aspect of operational know-how imaginable.

He said:

'Thank you to Stora and Cleveland Containers who delivered a highly entertaining evening and a great start to the SSA UK Conference. We had great fun on stage and felt a real sense of camaraderie.'

Beyond the fun, Survivor: The Self Storage Survival Game provided a genuine educational edge. The event pushed participants to think differently about problem-solving, customer service, and collaboration, while offering real-time insight into the day-to-day complexities of the industry.

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Taste of victory

By the end of the evening, Scott Evans's team, including Gavin Shields from Stora, edged out the competition to claim victory. The prize? Bragging rights and the chance to avoid a custard pie in the face.

Scott wrapped up by saying:

'Self-storage had never before been so tense nor so unpredictable. Here's to next year's event and hopefully avoiding a custard pie again!'

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The Results

To see highlights of the event, visit the video here.