Using Our Brand –
Pink Storage

These guidelines ensure proper use of the Pink Storage brand.

Download all brand assets

By using our brand assets, you agree to comply with our Trademark Usage Guidelines. Violations may result in the termination of any license or permission to use these assets.

Primary Logo

The Pink Storage logo features two bold blocks:

Primary Logo
Primary Logo

Full-color logo with “PINK” in a magenta box and “STORAGE” in a contrasting box. Use whenever possible for maximum brand recognition.

Inverted Primary Logo
Inverted Primary Logo

White version for dark or busy backgrounds. Maintains clarity and brand integrity where the primary logo isn’t suitable.

Download primary logos

Monotone Logos

Use black or white versions when full-color logos aren’t practical—such as in single-color printing or on complex backgrounds. Always choose the option with the best contrast for visibility.

Monotone Black
Monotone Black
Monotone White
Monotone White
Download monotone logos

The Gorilla

There are a few circumstances where our brand icon, The Gorilla, can represent the brand on its own without the wordmark.

  • When logo clarity is reduced. If the size or placement of the logo makes accompanying text unreadable, the Gorilla may be used independently.
  • When the wordmark appears nearby. In a layout where the full logo or name is already present, the Gorilla can act as a bold, recognizable visual cue.
  • In environments where our brand is already recognized. Whether it’s merchandise, digital assets, or within our community, the Gorilla stands as a strong, standalone symbol of our identity.
  • When design constraints apply. For tight layouts such as avatars, stickers, or app icons, using just the Gorilla keeps the branding clear and consistent.
The Gorilla

Logo on Backgrounds

Always ensure strong contrast between the logo and its background.

  • Use the primary logo on light backgrounds.
  • Use the inverted logo on dark or busy backgrounds.
  • Use monotone versions when color use is limited or clarity is affected.
Logo on Backgrounds

Clear Space

Maintain clear space around the logo equal to the height of the “P” in “PINK” to ensure visibility and impact. No text or graphics should enter this area.

Clear Space
Logo

Full-color logo with “PINK” in a magenta box and “STORAGE” in a contrasting box. Use whenever possible for maximum brand recognition.

Minimum Size

To maintain the visual integrity of our logo, don’t scale it below 90 pixels or 28 millimeters wide.

Brand Digital
Digital

80px (width)

Brand Print
Print

28mm (width)

Best practices

Here’s a few examples of what we should absolutely avoid when using the logo.

Brand Best Practices Example 1
Don’t use the wordmark alone
Brand Best Practices Example 2
Don't stretch or squeeze it
Brand Best Practices Example 3
Don’t rotate it
Brand Best Practices Example 4
Don’t use busy backgrounds
Brand Best Practices Example 5
Don’t use against low-contrast
Brand Best Practices Example 6
Don’t use gradients or shadows

Trademark Usage Guidelines

By using Pink Storage brand assets, you agree to follow these rules. Any misuse may result in loss of permission to use them.

  • Use must be explicitly approved in writing.
  • Do not suggest affiliation or endorsement without permission.
  • All brand assets are exclusive property of Pink Storage.
  • Online use should link to www.pinkstorage.com.
  • Use must be respectful and never associated with harmful, misleading, or illegal content.