When self storage met fashion: Pink Storage featured in latest Ed Hardy campaign

When you think about self storage, fashion probably isn't the first thing that comes to mind, other than what might be in a container.

But Pink Storage's Trafford Park site looked very different earlier this year as it became the setting for Ed Hardy's Autumn/Winter 2026 campaign.

The fashion brand, known for its bold, tattoo-inspired designs, chose the Manchester site for the first phase of its latest collection, making use of its industrial surroundings and open spaces to create the look it wanted.

From storage units to fashion shoot

The site was transformed into a fashion set for seven and a half hours, with a 12-strong production team, four models, photographers, videographers and stylists working across different areas of the facility.

Around 18 looks were captured during the shoot, with the team moving around the site to create a range of different backdrops.

It's not every day that a working self storage facility becomes a fashion set, but the industrial feel of Pink Storage's Trafford Park location proved to be just what the Ed Hardy team was looking for.

Finding a self storage space that works for you

Of course, most people looking for self storage near me aren't planning a fashion campaign. Pink Storage's facilities are used every day by people and businesses who need extra space, whether that's for moving house, clearing out a room, or storing stock.

However, it's not the first time we have been used for location shooting. If your brand wants to collaborate and use us as a backdrop, get in touch. We would be delighted to help. Start chatting with us today here.